Knowledge base
Frequently asked questions.
Answers on custom software, SaaS development, mobile apps, SEO and working with Panzex.
Understanding SaaS
12 questions
- What is SaaS?
- What is multi-tenancy and why does it matter?
- SaaS vs on-premise vs PaaS vs IaaS — what is the difference?
- How did SaaS evolve from the ASP model of the late 1990s?
- What does a SaaS architecture look like?
- When is SaaS not the right choice?
- How do we decide whether to build or buy?
- What is churn, and why does it matter in SaaS?
- How does SaaS billing work?
- What is vendor lock-in, and how worried should we be?
- What is an MVP, and what should it include?
- What uptime should we expect, and what does 99.9% mean?
Understanding SEO
12 questions
- What is SEO, and what does it involve?
- What is the difference between technical, on-page and off-page SEO?
- How have search engines evolved from keyword matching to AI-driven ranking?
- How long does SEO take to show results?
- What are Core Web Vitals and do they really affect rankings?
- What is schema markup, and is it still worth adding?
- What are GEO and AEO, and do they replace SEO?
- How does keyword research work, and how do you choose what to target?
- What is link building, and is it safe to buy links?
- What is local SEO, and does it apply to businesses that sell internationally?
- How do you avoid losing rankings when replatforming or redesigning a site?
- How do you measure whether SEO is working?
Digital Marketing
10 questions
- Why does a business need digital marketing?
- How should we split budget between organic and paid?
- What is a marketing funnel, and is the model still useful?
- How do you measure marketing return on investment?
- What is conversion rate optimisation, and where does it deliver the most value?
- What is content marketing, and how much should we publish?
- How do you choose which channels to use?
- What makes a good landing page, and how does it differ from a homepage?
- What is attribution, and why do the figures differ between platforms?
- Does a B2B company need social media?
Web & Mobile Applications
12 questions
- Why would my business need a web application rather than a website?
- Website, web app, PWA, or native app — how do I choose?
- What is a progressive web app, and when is it the right choice?
- How much does an app cost to build and maintain?
- How do you decide between native and cross-platform development?
- What happens after launch?
- How long does it take to build an application?
- Does my app need to work offline?
- How does app store review work, and what causes rejections?
- How do updates reach users, and how are older versions supported?
- Are desktop applications still built, and would we need one?
- How do you test an app across different devices and operating system versions?
Working With Panzex
12 questions
- What does Panzex Solutions do?
- How much does a custom SaaS platform cost to build?
- Who owns the IP and the source code?
- What happens if requirements change mid-project?
- How does a project start?
- What engagement models do you offer?
- How do you handle NDAs and confidentiality?
- What is your QA and testing process?
- Do you provide maintenance and support after launch?
- How does handover work if we want to take the project in-house?
- How do you communicate during a project, and how much of our time is required?
- Can you work alongside our existing engineering team?
Technology & Architecture
8 questions
- What technology stack do you build on, and why?
- How do you approach security?
- How do you handle scale?
- How do you handle accessibility and compliance?
- What is an API, and why does it matter for my business?
- Should we host in the cloud or on our own infrastructure?
- How do you handle backups and disaster recovery?
- What is technical debt, and how much of it is acceptable?
Internships & Learning
6 questions
Still stuck
Not answered here?
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